How we opened up and delivered an online sales channel for an established craft beer brand.
C84 - Based in a quarry on the edge of the North Yorkshire Moors, C84 has been brewing for over 30 years.
We needed to test the potential performance of advertising for C84 on Facebook/Instagram, to prove a business case for ongoing activity.
Paid social media advertising, reporting. We built a customer ad funnel using a combination of lookalike, data lists and interested based audiences. No offer or discount was used as a hook, we wanted to test the validity of advertising the product as it is.
"C84 had done very little paid promotion before. Little Mesters understood the market and our customers straight away. The results speak for themselves with a positive return on ad spend, we will be using them again"
Craig Butler - Founder C84
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