Supporting football's original pioneers

Sheffield Football Club

Supporting The World's First Football club with organic and paid social media

Digital Marketing
Social Media

Who are they?

Formed in 1857, Sheffield FC are the oldest football club in the world. Self-described as a "living, breathing antique", The World's First are more than just a football club. They are a cultural institution with fans, supporters and members from all over the world.

What is the project?

This is an ongoing project to plan and deliver a marketing strategy to grow the brand of the World’s Oldest Football Club. The primary objective is to drive new members across the globe whilst growing social channels, pushing media and press coverage, developing brand partnerships, and building advertising channels.

What are we doing?

Organic social media, content creation, social media advertising, reporting, affiliates, influencers, and tracking. There isn't much we aren't doing!

What have we achieved so far?

Since we began working with the client in March 2021 we have helped to deliver:

  • 30m impressions
  • 1.3m engagements
  • 90k link clicks
  • 10k audience growth across all channels

We have also collaborated with other creative agencies on key campaigns for the client, which includes:

What did they say?

"The Little Mesters team has been crucial in planning, executing and delivering on our global membership scheme, e-commerce revenue streams and building our social media presence. They are full of ideas, energy and their commitment to us as a client makes it a perfect match up" - Richard Tims, Sheffield FC Chairman

Audience growth

What’s your story?

We love talking to brands about where they’ve been and what comes next. Give us a call and tell us about that next big project you’ve got in mind. Chances are we can help you share it with the world.