How we built new social accounts alongside a focused content plan to start converting an untapped target audience
Birds Eye Foodservice is the B2B arm of the Birds Eye food group. It’s main objective is to support and supply the foodservice industry, which includes restaraunts, pub, hotels, schools and colleges.
Birds Eye Foodservice did not have a clear social strategy compared to its retail counterpartthe brand needed to outline a clear audience, focus their objectivesengage and convert their target market.
We set-up new social media accounts to match their audience and objectives:
Primarily we focused on producing monthly content plans for organic social media and content creation, as well as producing detailed monthly reports to aid the brand's growth.
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