Building one of Britain's most beloved brands for foodservice

BirdsEye Foodservice

How we built new social accounts alongside a focused content plan to start converting an untapped target audience

Social Media
Paid Social

Who are they?

Birds Eye Foodservice is the B2B arm of the Birds Eye food group. It’s main objective is to support and supply the foodservice industry, which includes restaraunts, pub, hotels, schools and colleges.

What was the project?

Birds Eye Foodservice did not have a clear social strategy compared to its retail counterpartthe brand needed to outline a clear audience, focus their objectivesengage and convert their target market.

What did we do?

We set-up new social media accounts to match their audience and objectives:

  • Instagram
  • LinkedIn
  • Twitter

Primarily we focused on producing monthly content plans for organic social media and content creation, as well as producing detailed monthly reports to aid the brand's growth.

+5,105%
Engagements
+972%
Audience
+7,941%
Impressions

What’s your story?

We love talking to brands about where they’ve been and what comes next. Give us a call and tell us about that next big project you’ve got in mind. Chances are we can help you share it with the world.