Okay so it is the Euros 2020/2021, so we feel as if chanting about Twitter cards is allowed. But here at Little Mesters, we actually do love Twitter cards. (Or at least one particular Account Mester does, and the rest of the team like to laugh at them for it).
That Account Mester would be me.
But the No.1 reason I love Twitter cards is not only the look and feel, but the fact that it literally encourages engagements and click-throughs. What more could you want out of your organic social media marketing right?
What are Twitter cards?
In layman's terms a Twitter card attaches imagery, videos and other media to a url link in order to drive traffic to your website, or wherever else you would like to direct your audience to, for example, a survey.
Visually they end up looking like this, you will have seen them:
Looks good, doesn’t it!
How to make a Twitter card
It really is simple, and something which shouldn’t be overlooked. Just posting an image with a link on Twitter can often look messy, with half the image being cut off and the url link getting lost in the post copy. Therefore, reducing potential click-throughs!
On your Twitter profile select ‘More’ and then go to ‘Twitter Ads’. Once in the Twitter ads manager, select the ‘Creatives’ drop-down and go to (you guessed it) ‘Cards’.
Once in ‘Cards’, you’ll see a dashboard like this:
Go to the ‘Create Card’ button on the top right hand side and a few options will appear. For example’s sake let’s go with ‘Website card’, this is essentially an image card. Dimensions for images should either be 1:1 or 16:9.
Once you select ‘Website card’ you will be met with this:
Here you can select your creative, write your headline (making sure it’s relevant to the post and tells your audience exactly what the post is about OR where the post is driving to), include your url or utm, then give your card a name as an indicator for yourself of the subject of the post or what campaign the card relates to.
All that’s left to do then is click ‘Create’.
Posting your Twitter card
Once you click ‘Create’ your new Twitter card will appear in your ‘Cards library’ as seen above. Hover over your Twitter card of choice and select ‘Compose’. This will take you to a recognisable landing page:
Make sure ‘Promoted only’ is unselected (unless you want to promote your tweet), insert your fantastic copy, and either send the tweet or schedule it.
And Bob’s your uncle, that’s Twitter cards.
Pro Tips
You can edit Twitter cards as many times as you like in your ‘Card library’. And you can find your scheduled Twitter cards in your Twitter ads manager under ‘Creatives’, then ‘Tweets’ - just make sure you select ‘Scheduled’.
We hope this has been helpful, and that you end up loving Twitter cards just as much as we do!
