Pinterest is a unique one! It’s an image based platform where users can create boards and ‘Pin’ images to the boards, these boards are usually subject based, often used to plan weddings and interior decorating and design. As such, the platform happens to be a fantastic marketing tool especially for e-commerce businesses looking to show off their brand and products in a catalogue type format.
Pinterest for Marketing
In terms of organic e-commerce marketing on Pinterest, much like Instagram, you can showcase your business’ goods here through the medium of eye-catching imagery. Just one difference is that you are able to easily post blogs and written content to this channel which isn’t possible on Instagram. For e-commerce brands however, we would recommend keeping this platform as a brand, product and lifestyle page for your business by sticking to rich imagery to exhibit the products you offer.
Pinterest as a marketing platform has many benefits:
- You can grow your online community
- Use keywords and hashtags to make your page and content searchable
- Drive website traffic and boost online sales by easily linking your visual content up to your website
Paid ads on Pinterest
Pinterest ads are quickly becoming a key part of paid social advertising with their promoted and shoppable pins. We have used this advertising strategy for clients previously, namely Jessica Flinn and Flinn and Steel.
Pinterest ads, much like Facebook ads, are a robust form of e-commerce marketing and here are just a few reasons why they’re so good:
- Pinterest ads can reach 169 million users
- 20% of Pinterest ads audiences are male and 72% are female
- Pinterest currently has a +12% quarter-on-quarter increase in advertising reach
- 2.8% of the population, aged 13+, can be reached using Pinterest ads
Keeping these points in mind, when choosing to use Pinterest ads demographics and targeting is key to getting the most out of this ad strategy.
In conclusion, we’re just big Pinterest advocates
One of the main reasons for this being that they now have a ‘Pinterest Shop’ for Small to Medium Businesses: https://www.pinterest.co.uk/Shop/_created/
As mentioned we're huge advocates of Pinterest as an advertising tool, as well as, using our business to support and collaborate with small to medium e-commerce businesses!
So this is music to our ears.
Given the increase in people looking to support their local communities, and the businesses that operate within them, Pinterest has seen a significant surge throughout the pandemic in activity as shoppers look to buy from start-ups through the app.
So if you’re an e-commerce brand looking to boost sales and well as grow your community, Pinterest might just be the place for you!