We are really excited to be working on the organic and paid social media for Nafiia.
It's a brand with a brilliant story to tell, and a real purpose behind it. We will be approaching it in phases, initially building the channels up, growing a community and attracting vendors ahead of any public launch. Phase 2 is where we focus on the commercial side of things and really accelerate and showcase the array of Indigenous products on offer.
We have already completed a full strategy for the brand, based around the awareness model, roll out of the social channels, tracking and ad accounts from scratch. You can see and follow the brand on the channels below.
A bit more about Nafiia
Nafiia is an online e-commerce marketplace to sell the work and products created by indigenous vendors,
- It will become a champion for indigenous people from all over the world, offering a new platform of support, recognition and inspiration. (For generations both old and young).
- The brand will become known for its deep cultural understanding, high quality products and commitment to integrity.
- The website will be simple and easy for both the buyer and seller, and will provide background on each vendor providing cultural context behind the provenance of each item, and personal stories of substance.
- With every sale on the platform a percentage of the profit will go directly to indigenous supporting charities, giving back with transparency and support.